What a Marketer needs to Recognize from the Purchase of WhatsApp

Occasionally I believe that individuals like me, the Generation X, is growing older and also it is beginning not comprehending what is truly happening around.

I like SEO, I love Search, I still connect by means of e-mail a whole lot and, as well as even if I do an extreme use of couple of Social Networks, I do it primarily for specialist reason. The exact same Facebook, which I make use of app whatsapp marketing, I utilize it much more for chatting with expert peers than with my real life close friends. However individuals more youthful than me, the Generation Y, comes close to digital media in quite various means.

A week as passed from when the purchase of Whatsapp by Facebook has been announced, as well as I need to sadly admit that almost whatever I have actually checked out it was frustrating.

I believe the reasons are:

Whatsapp is not so utilized in the USA (as well as in almost every English talking nation), where the largest part of the thoughtful evaluation where released, and a number of them were unsuccessfully attempting to understand why Facebook determined to spend such a bandwagon of dollars for a messaging application;

Numerous journalists speak about Net and Mobile advertising and marketing seated on a desk in a ivory tower, with no genuine expertise of the day-to-day live of individuals, who really utilize mobile applications;

Much of the experts are older than 35 y/o ... they belong to Generation X, as well as the space in between generations is big in regards to daily use modern technology. Trying to clarify what Generation Y/Millennials perform with modern technology as well as how they assume is not so easy for them.

So, for someday forgive me if I do not speak about SEO, Entities, Material Marketing and Link Earning, and let me try to describe real lesson we, the Internet Online marketers, should learn from the Whatsapp got.

History and couple of numbers

I live in the nation - Spain-- where Whatsapp has the highest possible percentage of customers worldwide (97%) and I reside on my skin how it is massively utilized (did I state partner and good friends and buddies of close friends?).

Whatsapp in Spain is the fastest expanding personal "social network" messaging system, and so preferred that the RAE accepted "wasapear" (to send out a whatsapp) as a verb. Last August, Jan Koum informed that in Spain Whatsapp had 20 million customers, the big part of them utilizing the application on a daily base.

There are a number of reasons justifying this impressive penetration:

Paying less than 1 EUR for an application that allow you send out infinite messages, images, video clips as well as voice messages when SMS have a unitary expense of concerning 0,15 cents as well as one MMS can set you back about 1 EUR was/is a fantastic reward to embracing it;

Whatsapp could be thought about extremely fundamental. You do not have stickers like Line or purchase points from the app as others messaging systems. However this simpleness, it's being all focused in just one thing (messages), overcame the general public. All the public, from the young adults to their grannies;

Spain is the country with the highest possible infiltration of smart devices in Europe: 66%.

Not surprising that when Whatsapp fall for 4 hours last Saturday, it was just one of the opening up news on TV ... I don't bear in mind something comparable for when Gmail drops.

Yet Spain is not the only country where Whatsapp is so dominant.

Simply in Europe we can see these portion of use (resource Onavo via Techcrunch-- in parenthesis the Facebook Messenger percentage):.

• Austria: 59% (26%).
• Switzerland: 69% (17%).
• Germany: 84% (13%).
• Italy: 81% (32%).
• Netherlands: 83% (12%).

There are exceptions as Great Britain (39% vs. 14% of FBM) and also Ireland (31% vs. 15% of FBM), however also in those nations Whatsapp is one of the most previously owned private messaging application. Read more here